SODA

QR code awareness in Stockholm, Sweden

Büttner, Sebastian and Ahmet, Zeynep and Cramer, Henriette (2011) QR code awareness in Stockholm, Sweden. [SICS Report]

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Abstract

This tech report describes the findings of a street survey on awareness of QR codes (2D barcodes) of the general public in Stockholm, Sweden. 108 passers-by were surveyed. Of these participants, a large majority (77%) did not recognize a QR code, and 8% reported seeing such a code before, but did not know it could be scanned using a mobile phone app. Only 15% knew what the shown QR code was, and that it could be read using a QR code reader on a mobile phone. The awareness of QR codes by the general public could be considered rather low, and their utility in Swedish public settings is currently debatable.

Item Type:SICS Report
ID Code:5122
Deposited By:Vicki Carleson
Deposited On:12 Jan 2012 13:27
Last Modified:09 Mar 2012 15:38

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