On the design of television as a service based on average TV watching

Nylander, Stina and Rudström, Åsa and Sjölinder, Marie (2010) On the design of television as a service based on average TV watching. [SICS Report]



Ten households were interviewed about their TV watching to inform the design of TV services. Our participants were average TV viewers who had Internet access but were not technically advanced or frequent users of the Internet as a source for TV material. We found that the flow of programs that broadcast television brings to viewers was the most important motivation for our participants to turn to the TV on-demand possibilities they had access to. Examples of triggers were social cues from people talking about things seen on TV, or time-shifting issues such as missing all or part of programs in the broadcast flow. Special interests such as sports were also a strong motivation for on-demand behavior. For the viewers, linear and on-demand TV watching was intertwined. We conclude that on-demand services should be integrated with broadcast TV in the design of future TV services.

Item Type:SICS Report
ID Code:4065
Deposited By:Vicki Carleson
Deposited On:20 Jan 2011 10:10
Last Modified:20 Jan 2011 10:10

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