Rudström, Åsa and Fagerberg, Petra (2004) Socially Enhanced Travel Booking: a Case Study. Information Technology and Tourism, 6 (3).
The ability to obtain user data in an unobtrusive way is instrumental to the success of recommendations based on collaborative data. In a travel booking scenario, where data about the current user was sparse, a solution based on displaying booking statistics was proposed. A prototype system was built in a joint project with the international transport and travel service company Stena Line. A qualitative user evaluation provided support for two hypotheses: 1) that displaying statistics of other travellers’ booking choices would support users in the booking process, and 2) that users would form their own recommendations if presented with background information.
|Deposited By:||Interaction Researcher|
|Deposited On:||20 Nov 2005|
|Last Modified:||18 Nov 2009 15:54|
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